Fireclay Tile | San Francisco, CA

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Fireclay Tile wanted to create a memorable experience for customers and staff in their new office and showroom in the San Francisco design district. VITAL began by defining various visitor journeys that would drive the goals of the project. We assisted their search for a building to lease and then designed, permitted, and built a new home for Fireclay that showcases the handmade beauty of their tiles and their commitment to sustainable manufacturing and materials. It brings us joy that, years later, Fireclay’s new home has brought at least one of our speculative user journeys to life.

“The team at VITAL helped transform a run-down dilapidated elevator repair building into a stunning showroom and worldwide HQ for Fireclay Tile. Nash and his team brought both superior architectural and design expertise as well as a thoughtful consideration for our team, our needs, and the future vision of our company. The results surpassed any expectation.”
– Eric Edelson, CEO, Fireclay Tile

“Fireclay Tile – Our Story”

Video published on Jan 4, 2014 by Fireclay Tile